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About us

Poor Richard's Bait and Tackle is a family-owned and operated business founded by Gary Heubel in 1996. Gary's knowledge of the industry coupled with his ideals of honesty and good service have been rewarded with a large and still-growing base of satisfied customers who appreciate the product selection at the shop and trust his advice.

As the seasons of life change, Gary has handed ownership of Poor Richards to his daughter Brittany.

Brittany grew up in the bait shop, even packing worms as a toddler! She is committed to walking in her father's footsteps, providing great products and service to their many customers.

Strategically located on the Pennsylvania western shore of Lake Erie only minutes from the famous steelhead tributaries and public boat launches and marinas, we are here to help you do one thing - CATCH MORE FISH, whether steelhead, walleye, perch, or bass.

We interact with fishermen daily, we know what's working and where the hot areas are! We stock our store accordingly.

We have everything you need to make your fishing trip complete: rods, reels, lures, and bait. We'll clean your fish and even smoke them if you like. Boat storage is available for your convenience.

Be sure to stop and visit us, or if there is something you want us to set aside and have ready for your weekend trip, just call or order online.